Hiring a client manager for AdWords account is a good start to get an optimal return on investment. However, it is also important to personally verify the performance of your AdWords campaign regularly. For this you need your email address and password to access AdWords. For information on how to verify the performance of your campaign, click here . It is also advisable to ask your client manager weekly or monthly reports on the performance of your account, such as statistics and keyword conversion tracking reports. These data will help determine how your campaign.