The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify certain aspects related to Google.
First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once verified you can access the control panel of your domain.
There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and Labs, Let's dissect:
First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other data such as the crawl.
If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap and included in this control panel. Typically the address is www.nuestrodominio.com / sitemap.xml, so we will include it and Google will review.
In Crawler Access has passed we will see when the Google robot through our website and see if you read that correctly our robots.txt file, a text file which indicate which pages should not be indexed. Also in this section can delete a specific URL.
Site Links is a section where you can check if Google has generated links site (Sitelinks) on our website, which will check for the name of our blog to Google, Sure that you have ever seen.
There is no magic formula to obtain links from sites, but it seems to help have many links to specific parts of our blog (including links generated site) and as always a good design, accessible to the robot of Google.
If at any time we change our blog site it can indicate to Google Change Address, Using 301 redirects and taking great touch, although grateful to have such tools.
Finally, Settings we can handle minor parameters such as geographic targeting (Where do visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency of tracking.
Its web site
If in the previous section we set up many things, especially in this section we see how they come to our blog via Google. Parts:
Popular search queries will indicate in which search results appear our site and clicks on the results they have done. Can serve to optimize to a greater or lesser extent our site to specific keywords.